Square Online Plans, free eCommerce for real businesses (2024)

Start selling, taking orders, and scheduling services online with plans built for businesses at any stage.

Start for free

Contact sales

Free

Turn your business into an online business.

No monthly fees

2.9% + 30¢

per transaction

Start for free

Includes:

  • Website builder with SEO tools
  • Sync with Square POS and more
  • Pickup, local delivery & shipping
  • Sell on social
  • Accept multiple payment types
    • Accept Google Pay, Apple Pay, Afterpay, Cash App Pay, and Square Pay for faster checkout.

Drive growth and streamline operations.

billed annually

2.9% + 30¢

per transaction

Get started

Includes:

  • All Free plan features
  • Website themes*
  • Expanded site customization
    • Includes the ability to connect to a custom domain, upload custom fonts, embed custom widgets, and remove Square branding from your site.
  • Self serve (QR code) ordering
  • Customer accounts
    • Customers can sign in to view and reorder past orders, track offers and loyalty rewards, manage gift card balances, and more.
  • Personalized ordering
    • Offer logged-in customers a personalized ordering experience including easy 3-tap reordering, item recommendations, exclusive offers, and loyalty and reward status.
  • Advanced item settings
    • Includes time-based categories, scheduled product drops, and item badges.
  • Accept PayPal
  • Subscriptions
  • Free domain for 1 year
    • Give your site credibility with a custom domain. Annual plans include credit for one year of a standard-priced domain.

*Available for new accounts.

Premium

Scale with the best rates and advanced features.

billed annually

2.6% + 30¢

per transaction

Get started

Includes:

  • All Plus plan features
  • Lower processing rate
  • Real-time shipping rates
    • Display the most accurate rates at checkout based on weight, destination, and carrier.
  • Premium customer support
  • Waived in-house delivery fees

Square Restaurant Essentials Bundle

Save more with our set of six popular software tools, designed to solve your biggest challenges and take your restaurant from soft opening to smooth daily service. Offer available to new Square customers only.

Contact Sales - Modal for RST Bundling

Includes:

  • Square Online Plans, free eCommerce for real businesses (1)

    Square for Restaurants Plus

    In-person POS built for restaurants

  • Square Online Plans, free eCommerce for real businesses (2)

    Square Online Ordering Premium

    Online ordering for pickup and delivery

  • Square Online Plans, free eCommerce for real businesses (3)

    Square Shifts Plus

    Time tracking and scheduling for unlimited employees

  • Square Online Plans, free eCommerce for real businesses (4)

    Advanced Access

    Team access and insights

  • Square Online Plans, free eCommerce for real businesses (5)

    Square Team Communication

    1:1 team messaging and announcements

  • Square Online Plans, free eCommerce for real businesses (6)

    Square Payroll

    Full-service payroll

  • Features
  • Compare plans

Website design features

Discover features that give you more control over all aspects of your web design—from the big picture to the smallest detail.

Website themes

PLUS

Give your design a head start and bring your brand to life with customizable website themes. All themes come preloaded with layouts, pages, and sections built specifically to help you drive conversions and inspire your creativity.

Enhanced branded experiences

PLUS

Make your website more engaging with carousel banners, video, scrolling marquees, mega menus, and more. Access thousands of premium stock images with our free media library. Even add external content within embedded code sections.

Layouts and design controls

PLUS

Sell online fast with layouts for your home page, item pages, header/footer, and more. Modify global site colors, layout formats, button styles, badges, image shapes, and more. Edit each section’s alignment, sizing, and spacing to perfectly present and display whatever you sell.

Commerce features

Bring more efficiency to your online sales with features built to help connect all parts of your business, draw in new customers, and improve the ordering experience.

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Sync your Square products

Seamlessly integrate Square Online with any Square point-of-sale system to keep in-person and online orders, items, and inventory in sync. Even connect Square solutions for marketing and loyalty to drive deeper engagement.

Square Online Plans, free eCommerce for real businesses (8)

Attract customers to yourwebsite

Drive awareness and discovery of your brand with SEO tools. You also get access to integrations that help you connect your online store with Google, Facebook, and Instagram to drive more online orders.

Square Online Plans, free eCommerce for real businesses (9)

Personalized customer accounts

PLUS

Let customers create accounts on your site to track orders and save payment info for future purchases. Show personalized recommendations to returning customers to drive sales and encourage repeat business.

Orders and fulfillment

Make the entire ordering process more convenient for you and your customers with tools to help streamline placing, taking, and fulfilling orders.

Square Online Plans, free eCommerce for real businesses (10)

Fulfillment options

Get orders into your customers’ hands in all kinds of ways. Offer in-person pickup, global shipping, as well as delivery by your own staff or third-party courier. With QR code ordering you can let customers order in person right from their mobile phone.

Pre-orders

PLUS

Better control your inventory processes and give customers more convenience by letting them order items in advance for a specific date and time in the future.

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Item quantity limits

PLUS

Bring more order to your order management by setting limits on the quantity of a specific item that can be added to a single order.

Cart and checkout

Offer security, simplicity and transparency to the payment process to help ensure consumer confidence and peace of mind.

Square Online Plans, free eCommerce for real businesses (12)

Fraud controls

Stay protected with Square Risk Manager. Get insight into payment fraud patterns and set custom rules and alerts to detect and manage risk.

Square Online Plans, free eCommerce for real businesses (13)

Gifting options

PLUS

Make buying and sending gifts online easier for your customers by allowing them to purchase items as a gift, add a gift message, include a gift receipt, and even pay an optional gift wrapping fee.

Square Online Plans, free eCommerce for real businesses (14)

Display real-time shipping

PREMIUM

Provide customers the most current and accurate shipping rates at checkout based on weight, destination, and carrier.

Item catalog

Get more control over your items with features to help expand and organize whatever you sell online.

Square Online Plans, free eCommerce for real businesses (15)

Subscriptions

PLUS

Help generate recurring revenue by offering subscriptions for items on your website. Set up “Product of the Month” clubs or a “Subscribe & Save” program for your customers. You can also use the feature to accept ongoing donations for an organization or registered charity.

Square Online Plans, free eCommerce for real businesses (16)

Time-based categories

PLUS

Create categories to indicate what days and times items can be ordered online. Perfect for time-based menus (breakfast, lunch, dinner), daily specials, or seasonal items.

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Unlimited items

Add and sell as many items on your website as you need. There’s no limit to how much you can list for sale on your site.

Free Plus Premium
For businesses who want to start selling online fast. For businesses looking to drive online growth and streamline operations. For high volume businesses looking to scale across locations.
PRICING
Subscription, billed annually $0/mo $29/mo $79/mo
Online payments 2.9% + 30¢ 2.9% + 30¢ 2.6% + 30¢
In person payments 2.6% + 10¢ 2.6% + 10¢ 2.6% + 10¢
On-demand delivery $1.50/order $1.50/order $1.50/order
In-house delivery Fulfill orders using your own in-house staff couriers. 50¢/order 50¢/order Free
WEBSITE DESIGN FEATURES
Website themes Give your design a head start and bring your brand to life with customizable website themes. All themes come preloaded with layouts, pages, and sections built specifically to help you drive conversions and inspire your creativity. No Yes Yes
Website builder Yes Yes Yes
Basic site layouts and design controls Sell online fast with layouts for your home page, item pages, header/footer, and more. Edit each section’s alignment, sizing, and spacing. Yes Yes Yes
Connect custom domain Connect your site to a custom domain you already own. No Yes Yes
Free custom domain for one year Give your site credibility with a custom domain. Annual plans include credit for one year of a standard-priced domain ($19.95 value). No Yes Yes
Professional branding Remove Square branding and add custom fonts and favicon to create a more professional site. No Yes Yes
Advanced site layouts Differentiate your brand presence and the items you sell with more layout options on shopping pages, sections, and more. No Yes Yes
Advanced site customization and controls Customize site elements like buttons, badges, and page width and access a variety of icon sets to reinforce your brand. No Yes Yes
Enhanced branded experiences Elevate your content for more engagement with video and custom code embed, parallax, animations and more. Access thousands of images with our free media library. No Yes Yes
Custom embed code Add multiple embed code sections to create custom contact forms, display a Google calendar, add reservation services from OpenTable, accept event registrations via Eventbrite, and more—all without the help of a web developer. No Yes Yes
COMMERCE FEATURES
Sell on social media Connect your Facebook and Instagram to your Square Online website and add an “Order Food” button to your Instagram profile, Facebook Business page and more. Yes Yes Yes
Order with Google Help customers discover your website through search by connecting your Google business profile. Yes Yes Yes
Manage multiple sites and locations Manage multiple Square Online websites easily with the ability to toggle between sites and assign items from your Square Item Library to each location. Yes Yes Yes
Age verification pop-up If you sell age-restricted items, show an age confirmation pop-up when buyers enter your site. Yes Yes Yes
Customer accounts Let customers sign in to view and reorder past orders, track offers and loyalty rewards, manage gift card balances, and more. No Yes Yes
Password protected pages Enable password protection to keep specified areas of your website hidden from view. No Yes Yes
Custom site icon Let customers add a custom app icon of your business to their smartphone screen for easy reordering. No Yes Yes
ORDERS & FULFILLMENT
Operations management Set ordering windows, prep and delivery times, set min/max order amounts. Yes Yes Yes
In-store & curbside pickup Yes Yes Yes
On-demand delivery Offer delivery through a third-party courier. When a customer places an order for delivery, a courier automatically gets dispatched to your location to fulfill the delivery. Yes Yes Yes
In-house delivery Yes Yes Yes
Shipping label printing Yes Yes Yes
Shipping rate discounts Yes Yes Yes
Fraud controls Stay protected with Square Risk Manager—get insight into payment fraud patterns and set custom rules and alerts to detect and manage risk. Yes Yes Yes
Self serve (QR code) ordering Use QR code-based menus in your business so customers can order contact free. No Yes Yes
Order status text alerts Send order-status updates to customers via text messages to coordinate pickup and delivery orders. No Yes Yes
Pre-orders Let customers order items for a specific date and time in the future. No Yes Yes
Item quantity limits Limit the quanity of an item that can be added to a single order. No Yes Yes
CART & CHECKOUT
Cash App Pay, Apple Pay, Google Pay Yes Yes Yes
Square Pay Square Pay lets your customers opt in to storing their payment information at checkout using just their email address or mobile phone number. The next time they check out, their payment information will be auto-populated for faster checkout. Yes Yes Yes
Accept Afterpay Let customers use Afterpay to buy now and pay later. They pay in four interest-free installments while you get paid right away. Yes Yes Yes
Automatic tax calculator Automatically have the correct taxes added to your order. You can also sell tax-exempt items. Yes Yes Yes
Accept donations Yes Yes Yes
Abandoned cart emails Automatically send reminder emails to customers who don’t complete their purchases. No Yes Yes
Accept PayPal No Yes Yes
Offer gifting options Customers can purchase items as a gift, add a gift message, gift receipt, and even pay an optional gift wrapping fee. No Yes Yes
Display real-time shipping Display the most accurate rates at checkout based on weight, destination, and carrier. No No Yes
Free shipping and delivery progress bar Offer free shipping or delivery over a minimum order size to increase order value. Show customers their progress during checkout and encourage them to add items to get free shipping or delivery. No Yes Yes
ITEM & CATALOG
Unlimited items Yes Yes Yes
Item quick view & checkout Yes Yes Yes
Item badges Display a badge to let customers know when products are on sale, running low, or out of stock. No Yes Yes
Time-based categories Display a set of items at certain days and times. Perfect for changing menus. No Yes Yes
Product reviews Automatically request product reviews from customers and post them on your site. No Yes Yes
Scheduled item updates Set up product drops, price changes, and flash sales in advance. No Yes Yes
Subscriptions Help generate recurring revenue by offering subscriptions for items on your website. No Yes Yes
Omnichannel discounts Automatic discounts (like happy hour or BOGO) created on POS are synced and can be applied to purchases in-person or using Square Online website. No Yes Yes
MARKETING
SEO tools All sites come with built-in tools and features to help you rank higher on Google and other search engines. Yes Yes Yes
Facebook Messenger Yes Yes Yes
‘Stories’ blog platform Yes Yes Yes
Coupon creation Yes Yes Yes
Lead-capture forms Yes Yes Yes
Facebook ads Create and manage targeted Facebook ads. Yes Yes Yes
Personalized ordering Offer logged-in customers easy 3-tap reordering, personalized item recommendations, exclusive offers and discounts, and loyalty and reward status. No Yes Yes
ANALYTICS
Site statistics Track the number of visitors to your site, which pages are most visited, and more. No Yes Yes
Advanced eCommerce statistics See sales trends, product performance, and voucher usage. No Yes Yes
SUPPORT
Premium support Get access to 24/7 phone support No No Yes
Standard support Get access to phone and chat support (Monday–Friday 6 a.m. to 6 p.m. PT) Yes Yes Yes
Seller community Get your questions answers by other sellers in the Square community Yes Yes Yes

Pick the plan that works best for your business.

With the free plan, you can offer shipping, local delivery, and free in-person pickup, as well as accept Afterpay, Apple Pay, and Google Pay. Upgrade to a paid plan for customer accounts, personalized ordering, advanced customization and item settings, plus QR code ordering.

Get started for free

Learn more

FAQ

  • Is it really free?

    Yes. With our free plan, you can use the online store builder to create, design, and launch your site—all for free. Your only cost comes when you make a sale—just 2.9% + 30¢ per transaction. If you choose to deliver orders to customers, a per order delivery fee of 50¢ for in-house delivery or $1.50 for on-demand delivery will also apply. Not price sensitive? We have plan pricing to suit the needs of any business. If you need more advanced eCommerce features please explore all our online store pricing plans.

  • Is Square Online PCI compliant or certified?

    Yes. Square complies with the PCI DSS (Payment Card Industry Data Security Standard), which is a standard put forth by the five largest credit card companies to help reduce costly consumer and bank data breaches.

  • Do I get free web hosting when I open an online store?

    Yes. Our free web hosting platform provides exceptional speed, performance, and security. With Square, you’ll experience no restriction on bandwidth, unlike other hosting providers that may charge for exceeding usage caps, you get unlimited bandwidth at no extra cost. In addition, Square Online includes a free SSL certificate. SSL ensures that visitors navigate your site over a secure 128-bit encrypted connection. Plus, SSL also helps power eCommerce by enabling customers to checkout directly on your domain.

  • Can I use a custom domain?

    Yes. To use a new custom domain name or one you already own you will need to subscribe to an annual paid plan. Support for custom domains is not available on our free plan. Take advantage of Square’s custom domain price, starting as low as $19.95 per year. Search for your own custom domain name now.

  • Does my online store integrate with my Square POS or Square Reader?

    Yes. Using Square Online together with credit card payment hardware like Square reader or POS can help simplify your entire inventory system. Square Online works with Square hardware products to provide seamless inventory integration. All online and in-person orders sync automatically to streamline inventory management across your whole business.

  • What kind of payments can I accept on my online store?

    When setting up a website for eCommerce, it’s important to offer your customers plenty of payment options. Square Online lets you accept major credit cards, PayPal, Apple Pay, Google Pay, Square Pay, and Cash App Pay. You can also offer installment payments with Afterpay.

  • Can I switch plans?

    You can switch plans whenever you like. You can easily change from a free plan to a Plus or Premium plan from inside Square Online. Plan price differs based on feature offering as well as whether you pay annually or monthly.

  • Can I connect Square Online to social media?

    Yes. You get access to a number of built-in integrations to connect Square Online with popular social media sites. Drive new customers to your Square Online store or online ordering page when you integrate with Instagram, Facebook Shops, Google Food Ordering, and Google Product Listings. You can also take Instagram posts from your Instagram feed and turn them into a one-page eCommerce website with a user-friendly checkout and payment gateway from Square. Choose a Square Marketing customizable template to create and design custom email campaigns and promotions for Facebook. And with our social media integration, you can post your campaign on Facebook at the same time you send your emails.

Limited time offer valid for new Square customers only and is not transferrable. Offer expires on 04/29/2024 at 11:59 pm PST. Monthly price starting at $153 is based on a business with one location and one employee and varies based on plan selections, usage, and number of employees included. Square reserves the right to modify, revoke or cancel the offer at any time. This offer cannot be combined with any other offer. Void where prohibited, not redeemable for cash. Additional Terms & Conditions apply.

Square Online Plans, free eCommerce for real businesses (2024)
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